Our Brand

Hey Blue Cheese,

Here, you will discover the essence of Blue Cheese Robotics' identity, showcasing our distinctive visual elements, tone of voice, and values that reinforce our commitment to excellence and innovation. Dive into these guidelines to ensure a consistent and compelling representation of our brand across all platforms and communications.

Name Usage

When writing out our name in text, be sure to follow this specific formatting:

FIRST® Team 1086 Blue Cheese Robotics

FRC Team 1086 Blue Cheese Robotics

Color Usage

Primary Element Color (Yellow): #FAE738

Secondary Element Color (Dark Blue): #000F47

  • Should only be used when using blue text on the Primary Element Background

Primary Element Background (Blue): #2A33B7

Logo Usage

Should be used when the logo takes secondary placement to other official Blue Cheese logos or graphics (e.g. CHED Talks)

Should be used when space is limited (should be determined at the designer’s discretion)

Text should be 9/8 the width of the cheese logo

Gap between text and logo can be flexible, but should be at least 1/8 of the height of the logo

Should be used in any official graphic where the no text logo isn’t applicable

(Yearly game logos should be designed with use with ‘Blue Cheese Robotics’ text below logo in mind)